Heidi is a product designer and mechanical engineer with 12 yrs experience leading projects for startups and consultancies in San Francisco, Stockholm, and New York.
Currently, Heidi is on the Product Design team at Block, working on point of sale hardware for Square. Her previous work includes designing fitness equipment at Peloton, wearable tech at Ringly, camera gear at Joby, and kitchen tools at Smart Design for OXO. In her freelance practice, she has had the pleasure of working with design firms such as Fictive Kin, Reload and frog design. In general, she seeks out opportunities to collaborate with multidisciplinary teams who value human-centered design.
Heidi has a BS in Product Design from Stanford and lives in Brooklyn, NY.
CONTACT
heidisfarrell@gmail.com // LinkedIn
AWARDS
2021 // Red Dot Design Award for the Peloton Bike+
2017 // Good Design Award for the OXO Microfiber Spray Mop with Slide-Out Scrubber
2013 // IDSA Design Award Finalist for the Joby UltraFit Sling Strap
2012 // red dot award (Product Design) for the Joby GorillaPod Micro
2011 // CES Innovations Showcase Design Award for the Joby GorillaMobile Ori
PATENTS
10004372 // Mop with removable secondary cleaning head
766675S1 // Fruit and vegetable basket
753809S1 // Device for enclosing a freshening packet
767205S1 // Hair styling iron
731682S1 // Field emission lamp
9527624 // Case made from dissimilar materials
8950956 // Multi-function retractor body, adjustable strap, and camera mounting system using same
WO2022051434A1 // Display mounting systems and methods
WO2022170042A1 // Media hub systems and methods
USD962885S1 // Tablet
GOINGS ON
2020 & 2021 & 2022 // Guest lectured Industrial Design Sketching at Parsons
2019 // Panelist for Fictiv’s Annual State of Hardware event in NYC @ Kickstarter HQ
2018 & 2019 // Guest lectured Intro to Ocean Engineering classes at the US Naval Academy
2017 & 2018 // Judge for Trinity School's annual hackathon, Hacktrin
2016 // Judge for Motorola's Mod the Future Hackathon NYC
2015 // Judge & Panelist for the Shapeways+Little Bits 3D+IoT Gadgets Hackathon
2014 // Guest critic for Carla Diana's course in Integrated Product Design at UPenn
2010 // Guest critic for San Francisco State University's Product Design undergraduate thesis course